What is information, advice and guidance (IAG)?

CKCareers CMYK purple logo without straplineOur C&K Careers advisers use information, advice and guidance (IAG) to help you make informed decisions about your future


Our full range of careers information covers topics, such as:

  • employment, education and training, including job information and courses
  • things that affect your choices for example, skills and experience, money and housing
  • personal issues such as, health, relationships and discrimination.

Our information is available as printed leaflets, booklets and PDFs; on our websites and increasingly, in videos.

Much of our information is produced in-house by our information specialists, who are qualified careers advisers and who also hold a range of information qualifications.


Our careers advisers are qualified, experienced and independent and will answer your questions impartially about jobs and careers, and help you understand careers information.

They will point out the options available to you and the next steps you need to take to reach your goals. You can 'drop-in' to see an adviser, take part in a group session offered at school, college or one of our centres or you can speak to an adviser using our Chat service, available by phone, email or Facebook Messenger.

Our careers advisers are supported by other highly qualified staff, with expertise in working with employers, training providers, educational institutions, and the latest digital services.


What makes our careers advisers unique is their high level of skill, professionalism and expertise in getting you to carefully consider the range of options available and the choices you're making. All have to take an IAG qualification. Many hold a Level 6 or above IAG qualifcation.

They will identify things you need to think more about, some of which you didn't realise were important. Their one-to-one, in-depth and timely interviews will help you take into account your thoughts, feelings, values, lifestyle, problems, interests, skills and abilities before you decide on your next step.

Our careers adviser is fantastic. She inspires and raises the aspirations of our students and is an integral part of the school's progression and transition activities.
Member of staff from a local school.

With our expert advice and guidance, understanding and positive attitude, you will be able to:

  • identify realistic but ambitious career and learning options that suit you
  • make better, positive decisions and be clear about your next steps
  • make sure you have a well informed plan about your future career, job, education and/or training
  • develop your skills, such as communication and decision making, as well as identify other skills, such as practical, IT and job-related skills you will need
  • learn to solve problems – identify issues and barriers, examine a range of options and work out a course of action
  • build up your confidence and motivation about your future
  • manage change and your career for yourself
  • make it less likely you make the wrong decision
  • reduce the chances of you dropping out of education, training or work
  • increase your chance of getting a job
  • recognise that career planning is a continual lifelong process, one in which our careers advisers are there to guide you.

Our careers advisers inspire you to succeed,
so you reach your full potential

Need to contact us?

Your C&K Careers school or college careers adviser can help and advise you – get in touch with the careers team in school/college.


  • Ring 01484 242000 and ask for you careers adviser by name. If you live in Calderdale you can ring 01422 754300

You can also talk to one of our careers advisers via our Chat service:

It's open Monday to Friday, 9am to 5pm

Phone held in hand Ring 01484 213856

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Facebook Messenger symbol purple Look out for our Facebook Messenger

Please our facebook icon Facebook or twitter icon Twitter pages for updates

Get in touch with your nearest centre or use our Chat service, see:

If you feel you have been discriminated against because of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, sexual orientation, please speak to your careers adviser.


Page updated August 2020


Our careers advisers are based at:

Head Office
Huddersfield Careers Centre
24 High Street

T: 01484 242000 - general enquiries

T: 01484 213856 - Chat service, speak to a careers adviser